Some basic notions that will make SEO effort easier

It is true that Google increasingly “understands” better what users are looking for, how they search for it, and increasingly reads the sites on the Internet to provide answers to those searches, but the basic and technical aspects of SEO definition that we are going to explain to you right now are still very important. It is true that search engine optimization can be a bit confusing with certain words, methods and tools, but it is also true that with the most basic concepts you can achieve very good results.

What is SEO ON Page?

SEO ON Page is the name given to the optimization that can be done directly on the pages of the website that you try to position in the results in Google (that is, everything you can change on your site to try to appear the first in Google searches).

What is SEO OFF Page?

SEO Off Page is the name given to the optimization that is tried to be done from sites external to the site that is trying to position itself in the results in Google (hat is, everything you can do outside your website to try to appear the first in Google searches), mainly getting inbound links.

How can I optimize my website or blog?

Let’s get to the point. There are many things to take into account when it comes to improving your web positioning, but we want to make clear some details that Google will take into account and that are basic but very important –

  • It will check if your website works. Well, we advise you to choose the best hosting.
  • As a general rule, websites that load faster lose fewer visits because the user is more comfortable in them, and Google will pay attention to that.
  • Is the content of the site easily traceable?
  • If your content is of quality and unique, and you also get it to be shared a lot, then you will receive more visits. This way Google will understand that people like it and will position it better.
  • Google also knows if the user has found your site from the search engine and if it has served him for what he was looking for.

Friendly URLs

The URLs of your website or blog have to be friendly (that is, they must be simple and suggest the content of the page). Be careful, if your website or blog has been using a URL pattern for a long time, don’t change it.


The titles of your pages and articles are very important, because it is one of the first things Google will look at to see if your content has to do with what the user is looking for. It will also be the first thing you see in the search results, so –

  • Be clear and direct,
  • Create unique titles for the different pages,
  • Write a title that does not exceed 70 characters,
  • Try to write the most important and descriptive word,
  • If you are separating specific words or phrases, use symbols.


Like the titles, it is very important to put descriptions on all the pages and articles of your website or blog. Normally the limit for descriptions was up to 156 characters, but with the changes that Google made it can now go up to 320 characters.

Header tags

Google doesn’t just look at your links, titles and descriptions, but header tags. These are the titles and subtitles that you use when writing to organize your content and that in HTML you will recognize with the <h1>, <h2>, <h3> tags – up to <h6>.