Opening and running a tanning salon can be a fun and dreary experience. There are times you will be fully booked and times you will be chasing customers. During summer it is hard to convince clients to pay for something available free outside. For people going out for a holiday, it is easy to give them a good base tan and offer them a solution to their problem. However, if you are ready to take your tanning salon to the next level try these awesome ideas.
Make your Salon Visible in Search Engine Results
The first thing people do when looking for products and services nowadays is google. Now, what do you get when you search ” Best Tanning Salon Near me?” If your tanning Salon doesn’t come up, then you don’t exist to potential new customers. Since Google is the commonly used search engine, you can start by setting up your Google My Business Account. You can use some strategies and tricks to make sure your salon comes up when people look for what you offer.
Start Client Loyalty Program
Retaining customers is cheaper than acquiring new ones. Most of your salon business should be coming from your existing, loyal clients. You can then start a client loyalty program where you offer the clients a free service if they attend five sessions, gifting them a bottle of their favorite lotion if they commit to attending 10 sessions, or whatever might make sense to the client.
Give Enticing Gifts to New Customers
When customers visit your salon for the first time, you can give them a gift bag with samples of the products you have. This is a guarantee that the clients will come back to your store when those samples run out. Sampling is a small expense and the gift bag shows the customers that you care about them and the business. Customers always respond to entice incentives.
Set Up Monthly Tanning Plans
When people sign up for monthly plans, make sure you offer them value. This can include offering free tanning sessions for a month if they sign up via contract or even offering a discount equal to the sign-up fee for a bottle of lotion. You could then create your customer database which you could then use for marketing through email or SMS. Though your investment could be small, you can gain a lot by acquiring a new customer.
Take Advantage of Social Media
Use your social media platforms to put all your highly valued spray tans. This way people who don’t follow you or aren’t your customers might be enticed by your deals. Social media is a great tool for reaching out to new customers and responding to their questions. Running ads on Facebook, Twitter, and Instagram can help you to reach out to more people.
Using the above-mentioned ideas, you will be on your way to talking your tanning salon to the next level. It is important to understand your target clients so that you can find them more intentionally. However, if you are passionate and creative, offer incredible services you will find more clients coming back. BR SunSpa is one of the best tanning salons in New Jersey. They offer professional tanning solutions. Visit their website brsunspa.com for more information.